experienced. holistic. plays well with others.
With 30 years working across advertising, media, and digital, I bring a full picture approach to brand communications.
my Skillset
Objectives & Vision
Brand North Star definition
SMART marketing objectives
OKRs and strategic goal-setting
Market Focus & Targeting
Market research & landscape analysis
Market segmentation & prioritization
Customer targeting & opportunity sizing
Strategic Planning
Audience insights & diagnostic research
Custom marketing funnels & journey mapping
Target portraits & personas
Brand positioning & messaging strategy
Customer experience (CX) strategy
Integrated campaign & comms strategy
Web, content, and mobile strategy
CRM & personalization strategy
Operational Enablement
Marketing operations strategy
Change management support
Performance & Optimization
Measurement strategy & KPI development
Reporting frameworks & optimization programs
Organizations I’ve Helped
Testimonials
“He is a great planner and strategist but also knows how to execute. He is very innovative in his approach to complex business challenges.”
— Michael Sprague
CMO, Kia Motors America
“Jason is one of the most insightful and inspiring professionals I have ever had the pleasure of working with. He is a student of good thinking and specializes in organized attacks on any targeted marketing and/or advertising problem set in front of him. He has ideas & insights that make us creative guys & girls want him in all brainstorm sessions.”
— Jeff Whitney
Creative Director, Apple
“Jason is a great strategist the Kansas Dept. of Labor used during the Covid unemployment pandemic fiasco. Without Jason navigating the negative media and consumer sentiment would have been much harder.”