Why Jason Deal Consulting?
Marketing should be structured, accountable, and aligned with business growth.
30 years in marketing (strategy & execution across advertising, media, content & social, CRM and digital products)
MiniMBA in Marketing from Marketing Week
Passionate about helping small businesses leaders avoid common marketing pitfalls
Philosophy
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Clarity Before Execution
Strategy first, execution second.
Anything else limits your effectiveness and wastes time and resources. -
Marketing as a Business Function
Treat Marketing just like Finance or Operations - clear expectations and accountability for a contribution to the business goals.
the strategic impact of targeting
When French media company Media-Participations acquired a controlling stake in Catholic lifestyle website Aleteia.org, they faced significant challenges. The platform was underperforming, with stagnant audience growth and declining revenue streams.
Our partnership began with a comprehensive assessment of their business model and vision. Through rigorous market analysis conducted over several months, we:
Mapped the global market landscape
Developed precise audience segmentation based on both demographic potential and commercial viability
Identified a strategic pivot to a more sustainable target audience capable of supporting an ad-based revenue model
This fundamental strategic shift catalyzed a complete transformation across multiple business dimensions:
Reimagined media and advertising offerings
Refreshed brand positioning
Optimized distribution channels
Revitalized marketing communications
The results were transformative: over a three-year period, Aleteia.org achieved remarkable growth with a 667% increase in audience reach and an extraordinary 878% surge in advertising revenue.