Jason Deal in a dark collared shirt standing in a bright hallway.

Why Jason Deal Consulting?

Because marketing should stop feeling like guesswork—and start working like a scalable growth engine.

  • If your marketing feels scattered or unproductive, you're not alone.

  • Many founders try to scale with tactics but without a real strategy.

  • I help growth-stage businesses build the essential foundation of a proper marketing plan—so every dollar spent on execution is focused, accountable, and aligned with your business goals.

Who I Am:

With 30 years leading marketing strategy and execution across advertising, content, CRM, digital products, and media, I bring broad expertise—and a profound commitment to clarity.

I’ve worked with early-stage startups, global brands, political candidates and initiatives, and state governments. I’ve studied under some of the best (including the MiniMBA in Marketing with Mark Ritson), and I’m committed to helping founders avoid the most common (and expensive) marketing pitfalls.

But more than that, I serve as a strategic confidant—helping leaders make smart marketing decisions with confidence.

My Philosophy

  • Clarity Before Execution

    Strategy comes first—always. Without it, marketing becomes a scattershot of disconnected efforts. With it, every move has purpose.

  • Marketing as a Business Function

    Marketing isn’t magic or fluff. It’s a business discipline—just like finance or ops—and should be measured, budgeted, and run the same way.

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Adweek article about the Pope having his own set of emojis for his first U.S. visit.

case study:
The power of stp

When French media group Media-Participations acquired the Catholic lifestyle site Aleteia.org, the platform was underperforming. Growth had stalled. Ad revenue was declining. The business lacked strategic focus.

I was brought in to rebuild the foundation.

Over several months, we:

  • Mapped the global landscape

  • Segmented the market based on real commercial potential

  • Identified a more sustainable, high-value audience

  • Developed a focused target strategy and market repositioning

What followed:

  • A new brand position

  • A redesigned product and ad model

  • Revitalized communications and distribution

  • A clear, accountable growth plan

The results?

  • 667% increase in audience reach

  • 878% increase in advertising revenue over three years

This wasn’t about better copy or sharper creative.

It was about nailing the fundamentals:

  • S: Understand the market

  • T: Choose the right customer

  • P: Position with purpose

This is what real marketing strategy looks like.

And it’s the same approach I bring to every client engagement—whether you're just starting out or scaling fast.