Do You Have a Marketing Strategy? Really?

Let’s be honest.

Most businesses say they have a marketing strategy.

But what they actually have is a to-do list:

• Launch some ads

• Tweak the website

• Post more on LinkedIn

• Hire someone who knows HubSpot

• Maybe try that shiny new AI content tool everyone’s talking about

It feels productive. Sometimes it even works.

But it’s not a strategy.

It’s hope.

And hope is not a marketing plan.

Strategy Before Shiny Objects

There’s never been a more tempting time to skip the hard work of strategy.

The marketing world is bursting with incredible tools and tactics:

• Self-optimizing ad products

• AI-generated email campaigns

• Retargeting across a dozen platforms

• Hyper-personalized drip sequences

• New channels and content formats launching daily

It’s enough to make any founder or head of growth think:
“Let’s just try a bunch of things and see what sticks.”

And sometimes? You get lucky.

But luck won’t scale your business.

What scales is a structured plan built on fundamentals:

• Segmentation

• Targeting

• Positioning

• Aligned investment in product, pricing, promotion, and distribution

That’s what gives your execution purpose and power.

Good Strategy Doesn’t Have to Be Complicated

The good news?

Building a proper marketing strategy doesn’t have to take six months or six figures.

In about 4–6 weeks, I help growth-stage businesses develop a clear, business-first marketing plan that finally brings structure, focus, and confidence to their marketing efforts.

The kind of strategy that tells you:

• Who you’re for

• Why they should care

• And what you’re going to do about it

All for less than the cost of a mis-hire or a couple months of wasted media spend.

Want to see how I structure strategy?
👉 Explore the Growth Map

So, Do You Have a Strategy? Really?

Or are you just executing faster than ever… in the wrong direction?